Why is video marketing so good?
Video marketing is achieving more than many other forms of media…
According to HubSpot “Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.” https://blog.hubspot.com/marketing/video-marketing
So why should you start using video today? The idea has been around for a while, capture your audience’s attention and thrill them but it is the speed and way in which we can do this now that makes Video Marketing such an attractive channel for companies in 2020 to reach customers at all steps in the sales funnel.
And it’s not hard to see the appeal. Video is instant, easy to absorb, a medium we already love. It saves us from consuming lines and lines of text, it can include catchy music, moving animations and we can digest it by the byte loads on our phones, wherever we are.
This would be why the world reportedly watches 1 billion hours of YouTube social video per day.