A marketing project for Edinburgh based National Farmers Union Scotland.
Help us recruit new members.
Edinburgh based marketing agency, Reddishpink helped NFUS increase its membership through a multi-media marketing project that included website design, video production, advertising, brochure design and strategic input.
Project scope.
Take our brand communications to a higher level.
Video production
Website design and development
Brochure design and publishing
Marketing strategy
Advertising creation
Professional photography
Advertising design and creation.
Engaging adverts that resonate.
NFUS needed an advertising campaign that would speak to Scottish Farmers. What better way to do this than to utilise existing member and their thoughts on NFUS within the campaign. We created two series of adverts that are adaptable to both print and digital formats. Reddishpink handled copy-writing, professional photography and graphic design.
Commercial photography.
Make it gritty.
Reddishpink handled all photography for the campaign, visiting seven Farmers spread across the length and breadth of Scotland.
Commercial video production.
Getting to the heart of the matter.
Who better to sell membership to Scotland farmers than current members? A 2015 mile, ten-day trip that took us from Dumfries and Galloway to the Orkney Islands, yielded a set of eight mini-documentaries that highlight all of the benefits of NFUS membership and make it clear why it’s so important to be part of this 100-year-old organisation. Reddishpink handled the full project from concept and storyboarding, through to filming, editing and final production.
Website design and development.
Creating a recruitment specific environment.
When you have fabulous advertising media, you need to drive them somewhere for further information. Our advertising and video campaign had one objective – drive people to NFUS door or website for further information. The strategy dictated that we needed to directly address the needs of non-members, in a separate environment. Reddishpink wrote, designed and developed a member recruitment website with all messages tailored to this audience. The website includes all of the videos produced and highlight all of the benefit of membership.
