Site design for a complex product range

Sibcas approached reddishpink, an agency based in Scotland, with a challenge – a new web design to show all their services and products in a user-friendly and effective way that a customer can quickly sort through and find what service or product they require while still maintaining a brand-consistent web design.

To start with, we segmented their products by sectors to allow a customer to select a product range based on their business need. From the navigation system to the on-page modules, the customer could easily recognise what product range suits them through keywords based on user behaviour we tracked and researched on Google analytics and market trends. The feedback has been an increase in revenue (from their market team) and a search engine traffic increase from organic SEO and keyword rich generated blog stories.